Efficient design tips
With the design of catalogs, brochures. If you combine the design considered part of the printing unit and perform well, we can say catalog, brochure is a sales document your company's most important.
For example, you should not visit a new client when you do not have a business card as a business card presentation to introduce the most basic information about you as a member (a person) in the company. Catalogs, brochures, all activities of the company. Moreover catalog, brochure is important in that it can transfer the most beautiful pictures of a very effective way. Remaining problem is that you need to introduce the information in catalogs, brochures, and booklets important design must be like. There have been many studies that the majority of potential customers view the catalog, brochure or website first before calling, to the store or an appointment clerk. So make catalogs, brochures to make a strong impression with customers is a vital task.
4 Steps brochure design effective
Here are four key elements to your design a catalog, brochure may say the right things to say. Take a look and compare with the catalog, brochure you are currently offline.
Most important elements of a catalog, brochure to assess if it is effective or not is the ability to attract potential customers. Bright colors and pictures make this work best (dramatic colors but not to flashy!). Do not let the front of the catalog, your brochure only letters and capital letters, rather should write one or two lines called major title. These lines must be simple, concise and effective. Even if the bear to play, why do not you try to think of some way to shock customers. For example, "Do you think her boobs are too small?" The reader will be impressed and immediately visualize the catalog, this brochure are talking about a shirt or methods exercise breast lift something.
Please keep in mind that you first need to create attention for customers and cover of the catalog, brochures are doing it. If you write too much text, customers can short underground and not open. Also you do not print your company name and contact lines long. Especially if the front or companies model is not beautiful, do not leave it on the cover, it will worsen catalog, brochure than you think.
Capture and meet customers' concerns
When has attracted the attention of customers, the most important part of the remaining and most difficult to satisfy and retain the interest of the customer to the product. Regarding reason, people think "this is nothing for me here?" When they see the catalog, brochure. In other words, you have to quickly prove the company understands the needs of clients, specifically to meet the desire of the reader. Customer you how to say "Ah! In this they are referring to my case here, "the catalog, your brochure succeeded in capturing and meet customer needs.
4 Steps brochure design effective
Then let customers know your company can bring more benefits for them. You should try to have as few words as possible. The more text catalog, brochure you will become too confusing (except for some special cases, such as the high-tech industry).
Solutions for customer needs
Appetizers for your appetite main dishes. For catalog, brochure, too. You must do so to provide enough information to potential customers eager to learn more. Feel free to leave a couple of issues left open, not answered, so they have to call and find out more details. Just gently suggest the main theme, you should not to catalog, brochure presents all. This is a common mistake when our customers try to design catalogs, brochures their sales staff. Brochure is not a datasheet or highlight technical documentation. It is of great help to promote the image of your company in a very impressive but the brochure itself does not always act as salespeople.
If the catalog, brochure of you have done the above, then you officially have many customers who want to learn more about your company and what they are about the upcoming cooperation with you. So far you have to clearly inform how they can make the next step. There are many ways in which you are familiar, such as telephone counseling or procurement technical assistance together with the hours of service, order form, website, e-mail support ...
Also, you should not print the contact information of the company many times in the catalog, brochure, customers will be annoyed to see where also the phone number to the right of the company. When customers need, they will find a way to contact you.